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About Us

Andrew and Joshua Sokolow, Founders of Blu42 Men's Skin Care

 Andrew and Joshua Sokolow, Founders of Blu42 Men's Skin Care


We at Blu42 Men's Skin Care spent thousands of hours meticulously designing the first ever under eye masks for men. We then took our best-selling formula and created a unique line of effective skincare products designed for the modern gentleman.

Created by two South Florida Brothers with an affinity for skincare, Blu42 Men's Skin Care set out to make waves in the market. Our R&D team searched for men's products high and low but weren't pleased with quality or results. We found most products didn't address men's specific skincare issues, formulas weren't strong enough, and fit and feeling for men's unique skin types were an afterthought. 

With men caring more and more about skincare, we set out to design a solution that addressed these problems, was accessible to hard-working men of all ages and skin types, and strong enough to actually work.

Hence, Blu42 was born. Designed for hard workers, hustlers, and go-getters. Because sometimes you put in those extra hours, don't get enough rest and your skin takes the toll. Our products help to reverse the negative effects of lack of sleep, working hard, and partying harder. Renew, refresh, and revitalize with Blu42 Skin.